The Secret of Building Your OWN Online Business
To create an online Business is very similar to building any business. First you need a premises to launch your business. In the online world we call this your website. Just like with any other business the more shops you have, the more sales you will make. So the more websites you have the bigger your chance of making a success with your online business. On the street this will cost you a large amount while it is completely different online. The more "shop fronts" you have, the lower your cost per website. There are hosting services that will allow you to have several websites for the same fee.
Now you might tell me that you do not have a website or know anything about setting up your own website. In this case I have very good news for you. In today's age of technology and automation it is possible to set up your own website in less than an hour. You don't need to have any technical skill or know any programming language like HTML anymore. That side of it is taken care of by the system. All you need to have is a product or two and some idea of how you want to present it to your client. Now that is where I come in. I will show you exactly what products are the best to market online and what is the best way to market them.
Just like with an ordinary retail shop, you need advertising to bring the customer to your business so that they can see exactly what you are offering. At the shop you yourself have to act as a salesman or you need sales persons to do the selling. If the customer is not ready to buy immediately then you have to take their contact information so that you can follow up with them.
Online you need to do the same. It is very difficult to make a direct sale because the client does not know the quality of your goods or if they can trust you. Here, you first have to build a list of interested buyers with which you can then follow up with more information of what you have to offer. We will go into more detail about the procedures you can follow to achieve this.
***********************************************************************************
First I would like to give you a full picture of setting up your business online and how it will function to achieve maximum results. As stated before, the first thing you need is your own website. You have to own your own website for two main reasons:
If you do not have your own website, people do not see you as a leader and they do not follow a company. They will only follow a real person. If you just represent a company with a company web page, they will not easily follow you as their leader. On the other hand if you own your own website with your name on it, they will immediately have more respect for you and it will be easier to gain their trust. They will see you as someone who has already achieved success - someone they can look up to.
You also need full control of your business and not be dictated to by the system. If you want to add a special promotion you should be able to do it on the fly. This freedom you will only have with your own website. If you can change your own web pages without having to contact a web master first, it would be the ideal situation. If you stay with me I will show you exactly how you can achieve this.
***********************************************************************************
To build your list of prospective buyers you will also need a very special web page or pages. To achieve success with your online business you should always strive to do better. The fast way to do this is to make use of split testing. The way we do this is to create two similar but slightly different web pages we call lead capture pages. Now we advertise these two pages and see which will bring in the most leads. When you can see which one performs best, you keep that one and try to make the other one better by just changing a single aspect of it. You then test it until you can see which one does best.
You can only perform these tests optimally if you are the owner of these pages. Even if you intend to be an affiliate marketer where you only market other people's products, you still need your own capture pages to be able to run these tests. By always testing your performance, you will be able to keep up with the ever changing Internet Market. This is a very important aspect of online marketing and must not be taken lightly. You might have the best performing business in your field but it can be sidelined overnight if you do not keep up with any changes. Most of the time changes will actually offer you new ways in which you can increase your business.
Now we come to the practical side of things. To be able to build your own web pages, create your customer list, build up a relationship with your list and to monetize your list, you need the right tools. Let us make a list:
Side Note: The Internet has become saturated with "How to Make Money on the Internet" eBooks and you should not try to compete in this field. The people that made the most during any gold rush was not the diggers but the people that sold the tools. More about this open Secret later.
***********************************************************************************
If you are interested in how you can immediately start building your list even before you have your own website, I would advise you to download the eBook called "How to Build Your OWN Online Business?". This book will show you step by step how to build your list and how you can earn their trust. It will also show you how you can create your own capture pages without having your own website. This way your list will be build while you set up your own website. When you have completed setting up your online business you will already have a list of eager buyers for your products.
http://capturepros.homebizware.com/bonuspage.html
A word of caution. If you just read the book and do not implement what you are shown in the book, you will just be wasting your time. The book does not contain a magic button that you can press to make you money. However the book will show you the exact steps to take that will lead you to success. Read through the book to get an overall picture of Internet Marketing and then start again from the first page. Implement each step and follow the advice given. It might even be a good idea to print out the book so that you can keep it handy.
***********************************************************************************
Another resource that you might find useful is an eCourse that I have written called "Foolproof Strategies how to Capture Your Share of the Internet Market". You can subscribe to this course and you will receive a weekly strategy that you can implement to improve your online business. This link will take you to a web page where you can subscribe to this free eCourse. Just scroll to the bottom of that page and fill in the form with your details.
http://capturepros.homebizware.com
You would have noticed that I have not stressed the fact that these resources are free. Too much are made about getting stuff for free on the Internet. This is breeding a generation of users that expect that everything can be obtained at no cost, even riches. This is not true and you will only earn a living if and when money changes hands. You have to teach your list members from early on that it will be in their best interest to pay for good quality information and especially good software. Free software might be available but there will always be a catch.
Nobody can spend large sums of money to create software and then just give it away. They need to recover their investment in one way or another. Most free stuff will be covered with banners or other ways of advertising or it might just be a scaled down version with very limited features that you can only unlock if you upgrade to the paid version. If you show your list members how to find good quality products and convince them that it is a good investment, you will have a satisfied customer and you will make more money. To build a list of freebie seekers and tire kickers will be a waste of your time and theirs.
When you see that people unsubscribe from your list when you offer them products that they actually have to pay for, do not despair. The members that remain will be the people that will do business with you in future while those that leave would never have spent a penny in any case.
***********************************************************************************
To conclude let us look at what you need for a successful online business:
This last one we will cover in another way. Just click this link and you will be taken to a page where you can read a review about a program that brings me daily targeted traffic to my websites at no cost. Yes it is OK to get free traffic but you will find that when you upgrade in these programs, you will have more leverage and you will be able to grow your business ten times faster.
http://capturepros.homebizware.com/listbuilder.html
Also have a look at the other recommendations of more List Builders, Safelists and Traffic Exchanges that you can use to get more traffic.
***********************************************************************************
If you need to start building your own websites as soon as possible, have a look at this website. All the webpages that you have visited so far have been created with this system. You can register your own domain name at no cost and they will even host your websites for free. You can create as many websites with as many pages as you like. It is very easy to use and the publishing of your web pages happens seamlessly in the background. No knowledge of HTML or FTP is necessary. It will only cost you 99 cents to try it out. You will have immediate access and full use of all the tools to build your own business. You may create as many banners as you like and use them even if you cancel your subscription. Same goes for your domain name and website.
To call this system a site builder is like calling a battle cruiser a boat. This is more like an online business in a box complete with full Tracking and Multi AutoResponders. It even has built-in hands-free lead generation for those of you that still have a job and limited time to run your online business.
http://capturepros.homebizware.com/sitebuilder.html
The support for this system is super. But, if there is any question you would like to ask me about building your own websites or anything about Internet Marketing, you can send it to ask@mattmare.com and I will personally answer you. Have you found the Secret in this article and do you want more info about it? Just ask me.
To create an online Business is very similar to building any business. First you need a premises to launch your business. In the online world we call this your website. Just like with any other business the more shops you have, the more sales you will make. So the more websites you have the bigger your chance of making a success with your online business. On the street this will cost you a large amount while it is completely different online. The more "shop fronts" you have, the lower your cost per website. There are hosting services that will allow you to have several websites for the same fee.
Now you might tell me that you do not have a website or know anything about setting up your own website. In this case I have very good news for you. In today's age of technology and automation it is possible to set up your own website in less than an hour. You don't need to have any technical skill or know any programming language like HTML anymore. That side of it is taken care of by the system. All you need to have is a product or two and some idea of how you want to present it to your client. Now that is where I come in. I will show you exactly what products are the best to market online and what is the best way to market them.
Just like with an ordinary retail shop, you need advertising to bring the customer to your business so that they can see exactly what you are offering. At the shop you yourself have to act as a salesman or you need sales persons to do the selling. If the customer is not ready to buy immediately then you have to take their contact information so that you can follow up with them.
Online you need to do the same. It is very difficult to make a direct sale because the client does not know the quality of your goods or if they can trust you. Here, you first have to build a list of interested buyers with which you can then follow up with more information of what you have to offer. We will go into more detail about the procedures you can follow to achieve this.
***********************************************************************************
YOUR OWN WEBSITE
***********************************************************************************First I would like to give you a full picture of setting up your business online and how it will function to achieve maximum results. As stated before, the first thing you need is your own website. You have to own your own website for two main reasons:
- People love to do business with a person they perceive to be a leader in his field.
- You will only have full control over your business if you own your website.
If you do not have your own website, people do not see you as a leader and they do not follow a company. They will only follow a real person. If you just represent a company with a company web page, they will not easily follow you as their leader. On the other hand if you own your own website with your name on it, they will immediately have more respect for you and it will be easier to gain their trust. They will see you as someone who has already achieved success - someone they can look up to.
You also need full control of your business and not be dictated to by the system. If you want to add a special promotion you should be able to do it on the fly. This freedom you will only have with your own website. If you can change your own web pages without having to contact a web master first, it would be the ideal situation. If you stay with me I will show you exactly how you can achieve this.
***********************************************************************************
SPLIT TESTING
***********************************************************************************To build your list of prospective buyers you will also need a very special web page or pages. To achieve success with your online business you should always strive to do better. The fast way to do this is to make use of split testing. The way we do this is to create two similar but slightly different web pages we call lead capture pages. Now we advertise these two pages and see which will bring in the most leads. When you can see which one performs best, you keep that one and try to make the other one better by just changing a single aspect of it. You then test it until you can see which one does best.
You can only perform these tests optimally if you are the owner of these pages. Even if you intend to be an affiliate marketer where you only market other people's products, you still need your own capture pages to be able to run these tests. By always testing your performance, you will be able to keep up with the ever changing Internet Market. This is a very important aspect of online marketing and must not be taken lightly. You might have the best performing business in your field but it can be sidelined overnight if you do not keep up with any changes. Most of the time changes will actually offer you new ways in which you can increase your business.
Now we come to the practical side of things. To be able to build your own web pages, create your customer list, build up a relationship with your list and to monetize your list, you need the right tools. Let us make a list:
- Site Builder - create web pages like lead capture page, sales page, contact page or support page.
- List Builder - where members can sign up and receive training. Most people are just looking for information and you have to "educate" them to become buyers of your products.
- AutoResponder - this is a service that allows you to automatically keep in regular contact with your list members so that you can build their trust through a relationship. You can also use this series of letters to tell them of special offers you have.
- Ad-Tracker - will enable you to do split testing and even determine which advertising method is just wasting your time and/or money.
- Advertising Tools - sometimes it is also called software and you can use it to do many types of marketing. You get software programmes that will automate your full pay per click advertising. There are programs that will "manufacture" articles that you can use for article marketing.
Side Note: The Internet has become saturated with "How to Make Money on the Internet" eBooks and you should not try to compete in this field. The people that made the most during any gold rush was not the diggers but the people that sold the tools. More about this open Secret later.
***********************************************************************************
LIST BUILDING
***********************************************************************************
If you are interested in how you can immediately start building your list even before you have your own website, I would advise you to download the eBook called "How to Build Your OWN Online Business?". This book will show you step by step how to build your list and how you can earn their trust. It will also show you how you can create your own capture pages without having your own website. This way your list will be build while you set up your own website. When you have completed setting up your online business you will already have a list of eager buyers for your products.
http://capturepros.homebizware.com/bonuspage.html
A word of caution. If you just read the book and do not implement what you are shown in the book, you will just be wasting your time. The book does not contain a magic button that you can press to make you money. However the book will show you the exact steps to take that will lead you to success. Read through the book to get an overall picture of Internet Marketing and then start again from the first page. Implement each step and follow the advice given. It might even be a good idea to print out the book so that you can keep it handy.
***********************************************************************************
ONLINE STRATEGIES
***********************************************************************************Another resource that you might find useful is an eCourse that I have written called "Foolproof Strategies how to Capture Your Share of the Internet Market". You can subscribe to this course and you will receive a weekly strategy that you can implement to improve your online business. This link will take you to a web page where you can subscribe to this free eCourse. Just scroll to the bottom of that page and fill in the form with your details.
http://capturepros.homebizware.com
You would have noticed that I have not stressed the fact that these resources are free. Too much are made about getting stuff for free on the Internet. This is breeding a generation of users that expect that everything can be obtained at no cost, even riches. This is not true and you will only earn a living if and when money changes hands. You have to teach your list members from early on that it will be in their best interest to pay for good quality information and especially good software. Free software might be available but there will always be a catch.
Nobody can spend large sums of money to create software and then just give it away. They need to recover their investment in one way or another. Most free stuff will be covered with banners or other ways of advertising or it might just be a scaled down version with very limited features that you can only unlock if you upgrade to the paid version. If you show your list members how to find good quality products and convince them that it is a good investment, you will have a satisfied customer and you will make more money. To build a list of freebie seekers and tire kickers will be a waste of your time and theirs.
When you see that people unsubscribe from your list when you offer them products that they actually have to pay for, do not despair. The members that remain will be the people that will do business with you in future while those that leave would never have spent a penny in any case.
***********************************************************************************
CONCLUSION
***********************************************************************************
To conclude let us look at what you need for a successful online business:
- Your own website
- Means to build your list
- A way to build your relationship with your list
- Ways to make sales on a continuous basis
- Ways to keep sending traffic to your sales pages
This last one we will cover in another way. Just click this link and you will be taken to a page where you can read a review about a program that brings me daily targeted traffic to my websites at no cost. Yes it is OK to get free traffic but you will find that when you upgrade in these programs, you will have more leverage and you will be able to grow your business ten times faster.
http://capturepros.homebizware.com/listbuilder.html
Also have a look at the other recommendations of more List Builders, Safelists and Traffic Exchanges that you can use to get more traffic.
***********************************************************************************
SITE BUILDER
***********************************************************************************If you need to start building your own websites as soon as possible, have a look at this website. All the webpages that you have visited so far have been created with this system. You can register your own domain name at no cost and they will even host your websites for free. You can create as many websites with as many pages as you like. It is very easy to use and the publishing of your web pages happens seamlessly in the background. No knowledge of HTML or FTP is necessary. It will only cost you 99 cents to try it out. You will have immediate access and full use of all the tools to build your own business. You may create as many banners as you like and use them even if you cancel your subscription. Same goes for your domain name and website.
To call this system a site builder is like calling a battle cruiser a boat. This is more like an online business in a box complete with full Tracking and Multi AutoResponders. It even has built-in hands-free lead generation for those of you that still have a job and limited time to run your online business.
http://capturepros.homebizware.com/sitebuilder.html
The support for this system is super. But, if there is any question you would like to ask me about building your own websites or anything about Internet Marketing, you can send it to ask@mattmare.com and I will personally answer you. Have you found the Secret in this article and do you want more info about it? Just ask me.